From December 22 2004 to January 09 2005
THIS CALL WAS TO HAVE EFFECT
Exhibition December 22 to January 9 2005
Opening Friday, January 7, 7pm
This Call was to Have Effect is a 'dummy', a 'model' for a new way of looking at artist run culture.
In this tight network, in response to new approaches for funding, the word 'change' has quickly become a monster, ideas of adopting a 'business' or 'corporate' approach are quickly judged as threatening. La Centrale's window installation project by Pavilion is the manifestation of this cartoon monster. While a beast on initial approach, a more detailed observation subsides the whirlwind of advertising, revealing that it is in actuality just a mode of communication. The feared commercial structure is not so much a set of rules but a virtual space to play. The present vocabulary, taking on the form of advertising, aims to seduce and distract, drawing attention towards the space. Yet there is no promise or presentation of commercial exchange, rather an invitation to visit and experience the space.
Pavilion is a temporary structure which acts as a nomadic cultural space. While focussing on contemporary art, Pavilion also presents emerging music and other cultural activities. Pavilion is a new kind of cultural centre, its goal is to support the artistic community by offering a provisional space for experimentation with the actual notions and limits that determine the art milieu
PAVILION INSPIRES 'LOYALTY BEYOND REASON' - VOTE AT LOVEMARKS.COM